Using Storytelling to Grow Your Business
Stop Selling Products. Start Selling Stories. Transform Your Business.
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Let me tell you a story...
Over the years, I've had clients and brands that have struggled to break through to grow their business.
They've faced stiff competition from a crowded market. It's probably similar to your business where you face heavy competition.
They've sold products and services that required heavy consideration and research before someone was finally willing to pull the trigger and buy.
They've been considered more of a commodity and struggled to stand out.
Whatever the challenge was, there was one strategy that worked. EVERY. TIME.
When we told stories and created an emotional connection with the prospective customers and clients, we saw sales and brand recognition spike. Even if they sold a product or a service that checked every item on their target audience's wishlist, it wasn't until we started telling stories and emotionally engaging with prospective customers and clients AT THE BEGINNING of the buying process that we finally saw results.
It's this fundamental marketing shift that has fueled my passion for something I call storyselling. Now, I have the opportunity and a platform to share some of the same approaches and techniques that I've used with my clients and brands over the years. This video course is built for business owners, entrepreneurs, organizations and marketing teams that could benefit from a slight shift in their marketing strategies through an approachable, understandable and easy-to-implement video course.
I bundled up what is normally a $1,200 half-day, intensive storytelling workshop into an on-demand video course that you can complete at your own pace and refer back to even after you complete the course.
What's in the course?
In this half-day video course, you'll learn the science of purchasing behavior, uncover why you should STOP SELLING PRODUCTS AND SERVICES, AND START SELLING STORIES, and chart a step-by-step plan on how to sell with stories. After you finish the video course, you’ll walk away with a step-by-step action plan to help you start selling with stories and transform your business.
Here's *SOME* of what we'll cover in the course:
- The Irrational Power of Emotion
- Focus on Why, Not on What
- Stop Selling Products and Start Selling Stories
- Sales 101: Focus on the Benefits
- Why You Should Never Be the Hero
- The Relationship of Authenticity and Trust
- The Role of Empathy in Building Trust
- How to Target the Right Emotion for the Right Pain Point
- Selecting the Right Story at the Right Time
- How to Start a Story
- Painting a Picture With Words
- Crafting Your Story with the Storyseller Framework
- Video Storytelling: High-Quality Production on a Budget
- Eliminating Buyer’s Remorse: Buying a Deck vs Buying a Roof
- Beating the Competition
- Cultivating Advocates and Harvesting Stories
- Storylistening Techniques
- Motivation- and Needs-Based Selling
- How to Use Subtle Suggestions to Plant a Seed
- Crafting a Marketing Plan to Distribute Your Story
- AND MORE!
Get started now!
Your Instructor
Stop selling products. START SELLING STORIES.
Phil Wocken is an experienced marketer and storyteller, using stories to drive new business and cultivate customer advocacy. His holistic strategies are rooted in the power of stories and the importance of building an instant emotional connection with target customers.
He is an accomplished digital marketer with 13 years of marketing experience in agency, brand and consultative settings, guiding customer acquisition and retention strategies for national and regional B2B and B2C brands.
He spends his free time with his wife and four young children. He also competes in distance triathlons, dabbles in woodworking and hosts a semi-dormant podcast on amateur personal finance.